"IRINOX SAVE THE FOOD" AWARD AT MIA FAIR WAS GIVEN TO THE WORK "WELCOME YESTERDAY" BY A.YEGOROV

News11 April 2024

The strength of the message and a symbolic charge that can express multiple meanings such as life, death, hope and future.A shot that, then, creates awareness about the problem of food waste. This is, in short, the motivation with which the Jury of "Irinox Save The Food" awarded the uninamity prize to Russian artist Alexander Yegorov. A jury composed of Claudio Composti (co-founder and art director of mc2gallery and independent curator) Edda Fahrenhorst (artistic director of Yeast Photo Festival and "horizontezingst" Environmental Photo Festival, Germany) and Katia Da Ros (vice president and Ad of Irinox), who read the motivation in the talk organization in Milan.The choice came from the jury after viewing the 15 finalist works, which will remain on display in a dedicated section of MIA Photo Fair.
The winning shot expresses the sense of the Irinox Save The Food award, which was created with the desire to enhance photographs capable of expressing the different messages that food can carry and is now in its third edition.
By way of exception, it was also decided to give a special mention to Simona Ratti with her photograph "Poca roba" for her ability to depict the theme of waste and because she tells us how the daily behavior of each of us can make a contribution to decrease the negative impact of this problem.