IRINOX'S CORPORATE ART COLLECTION FEATURED IN THE VOLUME "THE SIGN OF ART IN ENTERPRISES"

News06 May 2024
IRINOX'S CORPORATE ART COLLECTION FEATURED IN THE VOLUME

The book was presented today in Turin on May six at the Sandretto Re Rebaudengo Foundation, and is titled "The Sign of Art in Business. Italian Corporate Collections for Modern and Contemporary Art," published by Marsilio Arte, at the initiative of Confindustria, under the patronage of the Ministry of Culture.

The pages of this volume tell the story of the passion for art of female entrepreneurs and their desire to support artistic production, both Italian and international, of already well-known and established artists as well as emerging ones.  And Irinox is among the protagonists of these collections. The pages that tell the story of our Corporate Art Collection take, for example, the works of Marinella Senatore (We Rise by Lifting Others, 2022); Maria Giovanna Giugliano (Ordinary Pleasures, 2022); David Reimondo, (Table of Feelings, 2022) and Matteo Attruia (Wonder Will, 2022). These are some of the most significant works in the company.

Katia Da Ros, who supported the project in her role as vice president of Confindustria, explained in the pages of the book the significance of the collection in the company: "We believe that art can help stimulate our creativity, help us see with other eyes, have our minds open to new possibilities. Artists are naturally inclined to the new, they are free in interpreting reality, they anticipate changes. Beauty and innovation are the values that our art collection brings to the company, enhancing our spaces and stimulating us to more creative thinking. And this has a positive impact not only on our image and reputation, but also and especially on our employees, consolidating that path of building well being that the company has undertaken."